Ariel Hankin Parker
EVP, Marketing
- Role
- EVP, Marketing at Paramount
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ariel Hankin Parker
Creative, collaborative, and energetic team leader with professional experience in cross-platform marketing strategy and execution, mobile marketing, digital product and content distribution, project management and event planning. Left and right-brained thinker with demonstrated success in fast-paced, demanding, and high-profile environments.+ Key team member responsible for planning, launch, and sustain of Disney Movies Anywhere (the Studio\'s digital movie app); drove marketing strategies and integrated cross-platform campaigns, including three major partner launches.+ Leveraged creative and analytical skills during summer MBA internship at Disney Channel.+ Successfully developed and launched new business with client, Olympic Gold medalist Dorothy Hamill.+ Specialized in negotiating, packaging, and executing celebrity endorsement deals as an agent at Celebrity Consultants
Experience
EVP, Marketing
Oct 2025 — Present
Education
UCLA
Bachelor of Arts (BA), Communications, Psychology
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA), Marketing, Media Management
Skills
- Marketing Strategy
- Digital Marketing
- Strategic Partnerships
- Mobile Marketing
- Marketing
- Brand Strategy
- Cross-Functional Collaborations
- Product Marketing
- Product Management
- Content Marketing
- Social Media
- Public Relations
- Television
- Event Planning
- Integrated Marketing
- Event Management
- Promotions
- Social Media Marketing
- Social Media Measurement
- Brand Management
- Endorsements
- New Media
- Media Planning
- Talent Acquisition
- Talent Negotiations
- Sponsorship Activation
- Sponsorship Relations
- Contract Negotiation
- Account Management
- Licensing
- Campaign Performance Analysis
- Budget Management
- Video Advertising
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