Ariel Buckley
Senior Director of Brand @Lightspeed Commerce
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WORK HISTORY
Senior Director of Brand @Lightspeed Commerce
Montreal, QC, CA
EDUCATION
McGill University
Doctor of Philosophy (Ph.D.), English Language and Literature/Letters
University of Ottawa
Bachelor of Arts (B.A.), English Language and Literature/Letters
McGill University
Master of Arts (M.A.), English Language and Literature/Letters
SKILLS
ABOUT ARIEL BUCKLEY
I’m an expert in channeling creative to spark emotion and craft compelling stories. I add a little fire to everything I do, and love working with brands who aren’t afraid to lean into what makes them different. From product positioning and identity guidelines to concepting campaigns, I balance creativity and business strategy to bring brand stories to life. A highly skilled content creator, I currently lead a multidisciplinary global team of 20+ creative leaders; motion, graphic and UX designers; copywriters, translators and content marketers. I love developing talent, teaching core creative skills through coaching, training and hands-on feedback. I’m a diversity and inclusion advocate, always leading with empathy and looking for new ways to elevate, motivate and connect my team. KEY SKILLSBrand strategyProduct positioningCopywritingCreative direction Content strategyEvent programmingAttracting and developing talentPeople managementTeachingSpeaking and thought leadershipM & ASEO
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