Ariel L. Schlef

About Ariel L. Schlef

Experienced marketer, with a passion for leveraging effective communication across new and traditional media platforms in order to support innovative programs. Background in multichannel campaign creation, content marketing, digital marketing, social media marketing management, SEO, marketing management, business development and sales support across multiple industries including: mechanical engineering, product design, CAD programs, wine, financial services, corporate real estate and hospitality. Skilled in: Microsoft suites (especially proficient at Excel) Adobe Creative Suites (Photoshop, InDesign, Lightroom, Illustrator), CRM Database Management (Salesforce and ACT), Tableau, Google Analytics, Google Trends, Google Ads, Google Keyword Planner, Agile/Scrum, ClickUp, SEO/SEM, Facebook Marketing and Facebook Ads, B2B Marketing, Market Research, Professional Writing and Marketing Strategy. Strong business marketing professional with a BA focused in History and International Studies from Loyola University Chicago. https://arielschlef.wixsite.com/a-l-berchtold/blog

Experience

1. Digital Marketing Manager

   Better Business Bureau

   May 2021 — Present · Chicago, IL, US

   Responsible for developing and implementing marketing strategies across various platforms to promote The Better Business Bureau. Required to be tech-savvy with a modern marketing tech stack, including Hubspot, Google Analytics, UTM tracking, Adobe Experience Manager, marketing automation software, webinars, and various social media tools Responsible for developing, implementing and managing a social media strategy, growing our following by 14% over the past year - Creates webpages and branded content for on Adobe Experience Manager - Crafts compelling content and creative outreach strategies to deliver a persuasive and cohesive message across both B2B and B2C audiences- Created a SOP for developing a multichannel campaign and utilizing UTM tracking to identify campaign performance- Oversees budgets for digital campaigns on Facebook, Linkedin, and Google o Created a lead gen email marketing funnel to capture non-converting leads and keep them in our lead cycle. o Developed a monthly consumer outreach program and newsletter and obtained followers within the first six months. The newsletter currently sits at subscribers with an open rate of 42.2% Creates multichannel lead gen campaigns (email, social media, print, and PPC advertisements) o Created a consumer campaign to drive traffic to Chicago’s page, which was adopted nationally • In charge of revamping our local page’s SEO via strategic content placement, and increased local site traffic by 14.2% and our unique visitor count by 9.5% over the course of two months (from December 2021 to February 2022) • Newly appointed Editor of the Better Business Magazine

Education

• Loyola University Chicago

  Bachelor of Arts - BA, History and International Studies

  2007 — 2011