Ariela Freed
Course Instructor @Mcmaster University Continuing Education
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WORK HISTORY
Course Instructor @Mcmaster University Continuing Education
Leading marketing courses that are designed to empower learners to think strategically and creatively, upskill, expand their expertise, and pivot into new careers in marketing.
EDUCATION
Schulich School of Business - York University
Master of Business Administration - MBA, Strategic Management and eBusiness
Humber College
Microcredential, Introduction to AI for Digital Marketing
McGill University
BComm, Marketing and Strategy
SKILLS
ABOUT ARIELA FREED
I help businesses adapt to compete effectively in a world where marketing and communications are increasingly data-driven and technology-enabled. Businesses need to leverage an ever-changing array of digital technologies to create personalized customer engagements, drive conversions and retain customers. This requires a level of specialization that could be difficult to support with a lean marketing team. I partner with businesses to create brand-aligned digital strategies and translate them into prioritized plans and new processes that IT and teams can implement. Bringing together leadership experience from both the client and agency-side of the table, I\'ve worked with B2C and B2B companies in industries spanning retail, financial services, gaming, CPG, technology and automotive. I’ve had the chance to see how different businesses work from the inside out, and I enjoy digging in to figure out how marketing and communications can be adapted to fit each business’s unique needs.Some results include- 8-figure YOY increase in brand sales, turning around marketing share performance after years of declines- Increasing brand conversion amongst program members from 17% to 38% through enhanced value proposition- Increased NPS scores from ‘Needs Improvement’ to ‘Great’ through new content strategy and lifecycle communications- 30% operational efficiency through modernized martech stack and new team structure - 45% reduction in call center volumeExpertise: Digital marketing, CRM, loyalty, CX, UX, ZP/1P/2P/3P data, martech, AI, insights and analytics, digital transformation, strategy, roadmaps, business case, process improvement, lifecycle communications, consumer journey mapping, value proposition, content plans, brand alignment, omnichannel communications, audience segmentation, website, media, SEO/GEO, SEM, email, mobile application, social media, ecommerce, team leadership, coaching/mentorship, financials, pitch presentations, stakeholder management
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