Ariel
Government Relations & Public Affairs | Former Mayor of Lakewood | Building Partnerships Between Public, Private & Community Sectors
- Role
- Business Advisor at Los Angeles Regional Sbdc Network
- Location
- Lakewood, CA, US
- LinkedIn followers
- 500 followers
About Ariel
I work at the intersection of government relations, public affairs, community relations, and business development—building trusted relationships, shaping strategy, and creating opportunities that deliver measurable impact.On the public affairs side, the focus is on clear messaging, authentic engagement, and ensuring we show up with purpose, consistency, and alignment. It’s about shaping narratives that resonate and building credibility through transparency and follow-through.In government relations, I work closely with elected officials, agencies, and stakeholders at every level—tracking policy, building coalitions, anticipating challenges, and advancing priorities that matter. Success in this space requires both strategic insight and trusted relationships built over time.Community relations is where policy and purpose meet people. It’s about being a trusted representative, advocating responsibly, listening first, and ensuring initiatives reflect real community needs. Strong community partnerships aren’t transactional—they’re long-term, built on credibility, accessibility, and accountability.On the business development front, I’m always exploring the right partnerships, new ventures, and sustainable paths for growth—identifying alignment between mission, market, and opportunity to drive innovation and long-term value.In short, I keep one foot in the policy arena and the other grounded in community and business—connecting vision to action, strategy to people, and relationships to results.
Experience
Business Advisor
Los Angeles Regional Sbdc Network
Sep 2018 — Present
By defining objectives and developing then executing strategy, I bring together necessary functions across all mediums to engage community experience, driving interest, traffic, energy, and sales. I work with teams to establish control-related standards and procedures, and a strong internal structure, resulting in smooth go-to-market plans for maximum reach and growth.
Education
Cerritos College
Pharmacy Technician
St. John Bosco High School
HS Diploma, Genreal
California State University-Long Beach - College of Business
Bachelors, Marketing
2000 — 2003
Skills
- Fashion
- Strategic Planning
- Budgets
- Sales
- Brand Loyalty
- Integrated Marketing
- Market Planning
- Management
- Brand Management
- Marketing Strategy
- Marketing
- Product Launch
- Brand Development
- Apparel
- Strategy
- E-Commerce
- Advertising
- Customer Service
- Creative Direction
- Digital Marketing
- Relationship Marketing
- Team Management
- Online Marketing
- Event Planning
- Marketing Communications
- Marketing Management
- Email Marketing
- Action Sports
- Product Marketing
- Merchandising
- Social Networking
- Brand Awareness
- Social Media Marketing
- Promotions
- Trade Shows
- Event Management
- Public Relations
- Social Media
- Sports Marketing
- Sales Management
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