Ariel Garcia-Linares
Vice President, Group Manager @Ketchum
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WORK HISTORY
Vice President, Group Manager @Ketchum
Miami, FL, US
Ariel Garcia-Linares is a senior communications leader at Ketchum with more than 27 years of experience developing media and reputation strategies for both U.S. general market and multicultural audiences. Known for his deep global Spanish-language expertise and crisis communications counsel across the U.S, Mexico and Spain, he is based in Miami, FL, where he represents agency clients in the Southern region and leads integrated national work for brands including Hyundai Motor America, BRP/Can-Am and Gilead Sciences. He has also served as Hyundai Motor America’s Spanish-language product media spokesperson for more than 27 years.Ariel’s work centers on highly regulated and reputation-sensitive sectors, with particular focus on the automotive and manufacturing and healthcare industries. In healthcare, he currently manages health equity media relations for Gilead Sciences. Previously, he led media relations for the University of Miami Health System (UHealth), supporting Sylvester Comprehensive Cancer Center and Bascom Palmer Eye Institute. In the automotive and transportation space, Ariel’s experience spans back to 1997; since he has continuously represented Hyundai Motor America, growing alongside the brand as it expanded its presence and reputation across multicultural audiences.Over the course of his career, Ariel has also supported clients in the banking and financial services and travel and tourism sectors, bringing a multicultural lens to consumer, corporate and issues-based communications. Drawing on his bicultural identity, native fluency in Spanish and English, and proficiency in Portuguese, he has successfully reached both general market and Hispanic/multicultural audiences through integrated media relations, spokesperson work and Spanish-language media training.
EDUCATION
University of Miami
Political Science and Government
American University - Kogod School of Business
Bachelor of Science, Business Administration
SKILLS
ABOUT ARIEL GARCIA-LINARES
Ariel A. García-Linares is a seasoned public relations and marketing communications professional with over 20 years of experience. Ariel launched his career servicing healthcare accounts including, Hollywood Medical and Blue Cross Blue Shield of Florida. Since Ariel has been managing the Hyundai Motor America account covering the U.S. National Hispanic market as well as Total Market in the Southern and South Central regions. Mr. Garcia-Linares also serves as Hyundai Motor America\'s Spanish-language public relations spokesperson.Throughout his tenure, Mr. Garcia-Linares has built vast experience developing and implementing programs in all aspects of marketing and corporate communications including strategic planning, media relations, crisis management, public affairs, community relations, consumer marketing tactics including guerrilla, grassroots and experiential efforts, advertising, and social media integration. Helping clients since 1995, Mr. García-Linares has developed unique public relations and advertising campaigns for international, national, regional and local clients in the automotive, healthcare, government, banking and finance, food and beverage, publishing, and telecommunications industries. His successful and creative programs have earned recognition from government agencies and prestigious awards for Hyundai Motor America, Anheuser-Busch, among others.
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