Ariel Dworak
Director of Growth Marketing | Paid Social | User Acquisition
- Role
- Director of Growth Marketing at Elase Med Spas
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ariel Dworak
Results-driven growth marketer with 13+ years of experience scaling paid media and user acquisition programs across tech, wellness, SaaS, telecom, and home services. I specialize in building full-funnel paid media strategies, from campaign architecture and creative testing to performance reporting and cross-functional team leadership, with a consistent focus on ROI, ROAS, and revenue growth.Ad Platforms: Meta, Google Ads, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, Twitter/X, StackAdapt, MadgicxAnalytics & BI: GA4, Power BI, Tableau, Looker, SalesforceMarketing Operations: HubSpot, Zenoti, AppsFlyer, AdjustProject Management: Asana, JIRA, Trello, Notion, Miro, Confluence
Experience
Director of Growth Marketing
Oct 2023 — Present
Formerly Birch Med Spa)• Direct all growth marketing across 38+ med spa locations in 7 states, managing a multimillion-dollar annual media budget across paid search and paid social to drive scalable client acquisition and retention• Built and lead an in-house paid media team, transitioning from a fully agency-managed model while supporting the launch of 33 new locations with onboarding frameworks and performance benchmarks• Oversee SEO strategy with focus on AI search visibility, local listings management, and organic lead flow across all markets• Leverage HubSpot CRM and automation workflows with the Digital Sales team to optimize lead nurturing, tracking, and conversion visibility• Present monthly performance reviews and strategic roadmaps to leadership using data from Zenoti, Power BI, HubSpot, and ad platforms
Education
Center for Cross-Cultural Studies
Advanced Spanish Studies
Muhlenberg College
Bachelor of Arts, Media & Communication and Spanish
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