Ariel Cifala

Experience

1. Social Media Global Lead

   Enviri

   Jul 2022 — Present

   Create and maintain a content plan across 14 platforms and manage all copy, strategy, social media scheduling and postings-Lead the creation and execution of campaigns across all social channels and brands-Source and create specialized content while working alongside the Global Service Center to make graphics following brand guidelines-Create and utilize UTMs within every post to drive social driven sessions-Understand and grow the different target audiences on each social media platform-Monitor and respond to audience comments and messages across all platforms-Analyze and report on performance of key metrics; optimize and adjust strategy as needed identifying opportunities to build and increase audience engagement and loyalty-Work with agency partners on content strategy and performance analysis.

Education

• West Virginia University

  Bachelor of Science - BS, Journalism

• Jefferson High School

  High School Diploma

• West Virginia University

  Minor- Italian