Ariel Bounik
Director of eCommerce & Digital Strategy at Naftali Inc.
- Role
- Director of Ecommerce & Digital Strategy at Naftali Inc.
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Ariel Bounik
Welcome to my page! I am a Director of eCommerce & Digital Strategy with 10+ years…
Experience
Director of Ecommerce & Digital Strategy
Jan 2018 — Present · Miami, FL, US
I built Naftali’s digital presence from the ground up, scaling through rapid growth, navigating the company through crisis, and leading its resurgence in the post-pandemic travel market.Key Highlights:• Founded the eCommerce division from scratch, growing revenue from $0 to $1M in its first year.• Maintained $1.8M revenue during COVID-19 by pivoting into essential goods with a four-person team, enabling a $100M+ eCommerce retail deals by managing compliance, product content, packaging, and HAZMAT logistics.• Rebuilt the travel category post-pandemic, growing eCommerce revenue from $1.8M to $3.8M in 2022 and surpassing $4M in 2023 & 2024.• Designed and launched an AI-powered predictive purchasing engine to address recurring stockouts and long supply-chain lead times.• Directed strategy across a 20+ channel digital ecosystem including B2B partners (Macy’s, Target, QVC, HSN, Belk, etc.), marketplaces (Amazon, Nordstrom, Best Buy, Walmart, etc.), and DTC sites.• Implemented a centralized PIM system to ensure accurate, consistent product data across all channels.• Led brand and content strategy for licensed and owned portfolios including Badgley Mischka, ELLE, Nautica, Smiley, Von Dutch, and Miami Carry On, from photoshoots to, product copy, to UGC campaigns.• Influence product design, features, and quality decisions by leveraging sales data, reviews, customer service insights, and competitive analysis.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.