Aric Ciotta

About Aric Ciotta

Strategic Product Manager with expertise in digital advertising, ad tech, and monetization strategy. I specialize in developing and scaling video and display ad solutions that align with business objectives and deliver measurable results.With a deep understanding of the programmatic ecosystem (including SSPs, DSPs, ad servers, and data management platforms) I collaborate closely with cross-functional teams across product, sales, engineering, and marketing to drive product vision and go-to-market success.My experience spans ad product lifecycle management, revenue optimization, cross-platform ad delivery (CTV, mobile, desktop), and privacy-compliant audience targeting. I’m passionate about building future-ready ad experiences that benefit advertisers, publishers, and end users in an increasingly competitive and regulated landscape.

Experience

1. Sr Manager, Adtech Capabilities and Digital Ad Products (Riott Media)

   Marriott International

   Oct 2025 — Present

Education

• Central Michigan University

  BAA, Advertising, Broadcast and Cinematic Arts

  2002 — 2006

Skills

• Advertising
• Traditional Media
• Comscore
• Online Advertising
• Global Marketing
• Media Buying
• Crm
• Customer Relationship Management (Crm)
• Sem
• Social Media Marketing
• Google Analytics
• Media Planning
• Radio Advertising
• SEO
• Online Marketing
• Television
• Search Engine Marketing (Sem)
• Direct Marketing
• Google Adwords
• Multimedia
• Brand Awareness
• Display Advertising
• Content Strategy
• Advertising Sales
• Search Advertising
• Digital Media
• Mobile Marketing
• Doubleclick
• Video
• Interactive Marketing
• Digital Marketing
• Relationship Marketing
• Social Marketing
• Web Video
• Mobile Advertising
• Creative Strategy
• Mobile Devices
• Ppc
• Digital Strategy
• Interactive Advertising