Arica Kress
VP of Consumer Marketing & Veteran Sports Executive
- Role
- VP of Consumer Marketing, Publisher & Mobile at ESL FACEIT Group - EFG
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
Experience
VP of Consumer Marketing, Publisher & Mobile
Jan 2024 — Present
Drive the global consumer marketing strategy and positioning for Game Publisher and its portfolio of products, including content strategy. Responsible for expanding the adoption of EFG’s product offerings by driving new user acquisition, engagement and retention. Lead the Marketing offense, efforts for integrated cross-functional plans in collaboration with Social Media Fan Engagement & Creators, Brand & Marketing Creative, Consumer Commerce
Education
Kent State University
Graduate Bachelor of Applied Science, Sports Management Major & Marketing Minor
Skills
- Community Relations
- Microsoft Word
- Community Development
- Quarkxpress
- Brand Management
- Photoshop
- Radio Advertising
- Powerpoint
- Microsoft Excel
- Web Marketing
- Promotions
- Digital Marketing
- Non-Profits Organizations
- Web Content
- Email Marketing
- Marketing
- Social Media
- Sports Marketing
- Sports
- Game Day Operations
- Event Management
- Live Events
- Sports Management
- Event Marketing Strategy
- Multi-Cultural Marketing
- Public Speaking
- Ticket Sales
- Leadership
- Advertising
- Online Marketing
- Click Effects
- Multicultural Marketing
- Sponsorship Sales
- Event Planning
- Professional Sports
- Adobe Acrobat
- Branding & Identity
- Sponsorship Activation
- Outlook
- Microsoft Powerpoint
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