Aritra Bhattacharyya

WORK HISTORY

EDUCATION

SKILLS

ABOUT ARITRA BHATTACHARYYA

I am a senior MarTech Engineer and front-end generalist with strong foundations in web internals, browser behavior, performance engineering, and system design. I build scalable, high-performance user interfaces and full-stack applications, with growing focus on GenAI-powered tools, internal platforms, and analytics-driven dashboards. I work comfortably across the stack, from UI architecture to backend integrations, cloud infrastructure (AWS), and data pipelines.On the MarTech side, I am an experienced consultant who has partnered with global enterprises to design, implement, and scale modern digital measurement and experimentation ecosystems. I have led multiple Adobe Experience Platform (AEP) Web SDK migrations, Adobe Analytics and Customer Journey Analytics (CJA) enablements, and architected enterprise-grade tag management solutions using Adobe Launch, Tealium, and Google Tag Manager. I have extensive experience working with CRO teams, building and governing A/B tests, multivariate experiments, social proofing strategies, and personalization/recommendation use cases that have directly contributed to improved conversion rates and revenue growth.I am passionate about building systems that are not just functional, but observable, scalable, and future-ready—and I thrive in roles that value technical leadership, cross-functional collaboration, and pragmatic innovation.