Ariba Syeda

Senior Data Analyst Engineer @ETS

NJ, US

Data Warehouse developer, Data modeler, Data Analyst with experience in all phases of SDLC.Strong documentation skills and knowledge sharing within the team, including conducting data modeling sessions.Extensive experience working with business users and senior management.Proficient in Data warehousing, Fact Tables, Dimension Tables, Star, and Snowflake schema modeling.Experience in relational data modeling, dimensional data modeling, and logical/physical design.Expertise in Enterprise Information Management and Architecture technologies, including MDM and BI.Worked on Power BI reports using multiple types of visualizations including line charts, doughnut charts, tables, matrix, KPI, scatter plots, box plots, etc.Made Power BI reports more interact and activate by using storytelling features such as bookmarks, selection panes, drill through filters, etc.Used DAX functions to create measure and calculated fields to analyze data for logical visualization and used Power Queries to transform the data.Performing data cleansing, normalization, and aggregation to enable effective analysis and reporting.Collaborating with data scientists and testing analysts to develop and implement advanced analytics solutions, such as predictive modeling and machine learning algorithmsAnalyze website traffic, user behavior, and engagement metrics using Google Analytics 4 (GA4), Adobe Analytics, and Matomo.Track key performance indicators (KPIs) related to student engagement, test registrations, and digital learning platform performance.Utilize Tag Management Systems (Google Tag Manager, Tealium) to implement tracking scripts and measure digital interactions.Leverage Google Looker Studio, Tableau, or Power BI to visualize key insights for executive stakeholders.Worked on Power BI reports using multiple types of visualizations including line charts, doughnut charts, tables, matrix, KPI, scatter plots, box plots, etc.

Bachelor of Commerce

Commerce