Arianna Summers
Strategic Communications Leader | Patient Advocacy Champion | Internal Comms Expert | Driving Engagement, Equity & Brand Visibility Across Health + Mission-Driven Sectors
- Role
- Strategic Communications Manager Social Media at Abt Global
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Arianna Summers
I partner with senior leaders to communicate complex initiatives clearly and credibly…
Experience
Strategic Communications Manager Social Media
Jan 2021 — Present · Atlanta, GA, US
Lead digital and social strategy for the USAID LHSS Project, shaping the global brand narrative across 20+ countries with a strong focus on healthcare communications and stakeholder engagement. Oversee cross-platform editorial planning for X, Facebook, and LinkedIn, ensuring content aligns with programmatic objectives, complies with regulatory guidelines, and effectively reaches international audiences including policymakers, healthcare providers, and global partners.Skilled in leveraging data and performance analytics through tools like Google Analytics, Hootsuite, and Sprout Social to drive strategy optimization, engagement growth, and measurable impact. Known for translating complex technical and policy information into compelling, brand-aligned content that resonates globally. Passionate about bringing innovation to public health campaigns by applying emerging trends, creative storytelling, and channel-specific best practices to stay ahead in a rapidly evolving digital landscape.Notable Achievements: Developed and executed promotional campaigns, leading to an 88% growth in social media followers and a significant increase in engagement. Led the execution of paid media strategies aligned with USAID’s brand voice, managing targeted campaigns, budgets, and performance for both organic and paid content. Successfully raised project awareness through targeted social media campaigns, resulting in increased recognition and reach within key demographic groups. Optimized paid media campaigns to reduce cost per click and increase return on investment while maintaining high-quality engagement.
Education
La Salle University
Master of Arts - MA
University of Alabama at Birmingham
Bachelor of Arts - BA
Universidad de Guadalajara
Study Abroad Program
Universidad de Alcalá
Study Abroad Program
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