Arianna Poulin

Demand Generation Manager, OutSystems

Role
Demand Generation Manager at OutSystems
Location
Boston, MA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Arianna Poulin

Experienced demand generation manager specializing in developing tailored marketing…

Experience

  1. Demand Generation Manager

    OutSystems

    Oct 2023 — Present · Boston, MA, US

    As Demand Generation Manager at OutSystems, I lead the creation and execution of high-impact B2B demand generation campaigns designed to drive substantial pipeline growth and revenue generation. By targeting our Ideal Customer Profile and key decision-makers, I craft integrated strategies that blend compelling messaging, innovative creative, and optimized distribution across digital channels.I collaborate with cross-functional teams to refine targeting, enhance campaign performance, and ensure the alignment of all marketing efforts with business objectives. Through measurement and analysis, I track and report on the effectiveness of each campaign, ensuring alignment with regional and segment-specific growth targets while demonstrating a clear ROMI.My role focuses on driving measurable results, supporting sales and revenue teams, and ensuring OutSystems continues to lead the market with innovative, data-driven demand strategies.

Education

  • Berklee College of Music

    Songwriter Workshop

    2015

  • Berklee College of Music

    Five-Week Music Performance Intensive

    2016

  • Belmont University

    Bachelor's degree, Music Business

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Arianna Poulin — Demand Generation Manager at OutSystems in Boston, MA, US | Unifers