Arianna Pittaluga
Advocacy & Influence Manager @L'Oréal
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WORK HISTORY
Advocacy & Influence Manager @L'Oréal
Create and lead advocacy strategies, content, and campaigns for the makeupcategory to boost engagement, views, and brand metrics.Activate ambassadors and top influencers through category analysis and campaignresults, building editorial projects to enhance brand positioning.Plan and develop local category-specific and overall brand influencer events, PRplans, and consumer activations.Assist in activating e-commerce retailers. Lead advocacy for the whole CPD division onAmazon.Analyze and report on KPIs, profiles, and competition performance.
EDUCATION
Università di Pavia
Bachelor's degree, CIM - Communication, Innovation and Multimedia
University of Paris I: Panthéon-Sorbonne
Master's degree, MSc in Digital Fashion Communication
USI Università della Svizzera italiana
Master's degree, MSc in Digital Fashion Communication
ABOUT ARIANNA PITTALUGA
I\'m an Italian 26-year-old, currently working as Social & Advocacy Manager for L’Oréal Paris Makeup. My biggest interests are fashion, the beauty and luxury industries, music, travelling, marketing, PR and events, digital technologies, and arts. I\'m very precise and detail-attentive and have nice organization, planning, and problem-solving skills, as well as a good predisposition to interpersonal relationships and social skills.
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