Arianna Merlo
Group Brand Manager & Licensing Manager Toys @Artsana Group
Signup · Get unlimited contacts
WORK HISTORY
Group Brand Manager & Licensing Manager Toys @Artsana Group
EDUCATION
Libera Università di Lingue e Comunicazione IULM
Master's degree, Communication, Public Relations
Liceo Paolo Frisi, Monza
High School Graduate, Scientifics
IED Comunicazione, Milano
Postgraduate course: “Marketing: Product Strategy and Communication”
SKILLS
ABOUT ARIANNA MERLO
Extensive experience in brand management and product development, dealing with fabric, plastic and electronic products. Throughout my career I have had the opportunity to work in different industries, each with their own challenges and opportunities. These experiences have allowed me to develop a broad and flexible perspective and to quickly adapt to new sectors and contexts, in order to find innovative ways to achieve company objectives. Furthermore, I have demonstrated the ability to successfully manage complex projects and coordinate multidisciplinary teams to achieve tangible results. Strong skills in monitoring consumer needs and market trends, as ingredients of a challenging recipe that I call innovation. I launched 7 successful sub-brands, beying in charge of the full project: concept, naming, logo, brand positioning, price positioning, budgeting, styleguide, packaging, communication tools, forecasting and analysis of sales performances. Proactive and innovative attitude, I get in love with good ideas. I\'m a natural team player, with a strong social and emotional intelligence, interested in challenging new opportunities to foster innovation.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.