Arianna Matilde Guidi
Marketing and Communication Manager @Toscotec
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WORK HISTORY
Marketing and Communication Manager @Toscotec
Lead national and international marketing operations, driving strategy, budgeting and brand development- Manage and execute global events, conferences and trade shows, ensuring impactful visibility and alignment with company objectives- Oversee advertising, PR and digital campaigns, guaranteeing consistent brand messaging across all communication channels- Define marketing KPIs, manage resources efficiently and ensure ROI‑oriented budget allocation- Collaborate with Sales and Management team to align communication, brand activation and trade marketing initiatives- Coordinate the internal marketing team and external agencies, ensuring alignment, efficiency and high‑quality deliverables.
EDUCATION
ISTUM – Istituto di Studi di Management
Lead assessor environment, safety and enery systems for sustainability, Sustainability Studies
Università degli Studi di Firenze
Master Degree - Design of sustainable tourism systems , School of economy and management
ISTUM – Istituto di Studi di Management
Sustainabilty management: enviromental, social and governance, Sustainability (ESG)
Fondazione Campus / Università di Padova
Corso post diploma, MADE: management dell'accoglienza e discipline enogastronomiche.
Università di Pisa
Laurea triennale, Economia e marketing del turismo
Centro Studi Comunicare l'Impresa
Master, Master Global Marketing Comunicazione & Made in Italy
ISTUM – Istituto di Studi di Management
Certificate of lead assessor social responsability, Sustainability
ABOUT ARIANNA MATILDE GUIDI
Marketing & Communication professional with 7+ years of experience in strategic marketing, cross‑channel communication, PR and international event management. I began in B2C roles and now lead marketing initiatives in a global B2B company, managing ROI‑oriented budgets and supporting product marketing strategies.Recognized for my leadership, I bring a determined, open‑minded, organized and highly motivated approach to every project. Sports, outdoor activities, cooking, animals and art fuel my creativity and help me maintain a solution‑oriented mindset.
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