Arianna H.

Senior Digital Content Strategist @Crowe

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Feb 2021 — Present

Senior Digital Content Strategist @Crowe

View department →

Chicago, IL, US

Recommend, plan and implement integrated marketing content plans based on competitive research, performance data, and stakeholder interviews-Create content briefs, edit first drafts, and collaborate with writers to ensure content meets voice, tone, and CTA guidelines, and strategy objectives-Lead marketing webpage development by shaping on-page content hierarchy and leading discussions with UI/UX designers and SEO manager-Manage content inventories, and conduct content audits to recommend what to keep, archive, repurpose, or create

EDUCATION

2006 — 2010

Northwestern University

Bachelor of Science with a double major, Journalism and Latina/o Studies

SKILLS

Copy EditingContent ManagementFeature ArticlesMicrosoft OfficeProofreadingAp StyleAudacityVideoPublicationsSpanishFlashIndesignPhoto EditingWeb ContentNews WritingWordMagazine ArticlesEditingNewspapersBloggingPhotoshopNewspaperContent StrategyStoriesWritingCopywritingAudioJournalismContent DevelopmentStorytellingSocial Media

ABOUT ARIANNA H.

For almost 10 years I’ve applied my writing, editing, strategic thinking and project management skills to creating quality content for target audiences. In practice that’s looked like developing the strategy and content for microsites on tight deadlines, pushing teams to build cohesive content experiences, building processes when they didn’t exist and pivoting to new audiences and marketing goals quickly and seamlessly. It also means I’ve often been a strategist, managing editor, writer and project manager all at once. I get things done!At the heart of my expertise is editing articles, scripting videos, writing infographics, and coordinating multimedia pages so they provide valuable information or tell a compelling story — in both English and Spanish. That plus a passion for keeping strategy and execution in step, which has proven easier said than done.I\'m currently helping shape the content strategy practice for my organization. In my previous full-time role, I worked my way from an intern to a director and manager. Before that, I was a freelance journalist focused on stories and news in Black and Brown communities. I am passionate about advocating for the Latinx community, supporting women and BIPOC in the workplace and mentoring peers and youth.Specialties: Writing and editing | Content strategy, production and distribution | CMS management | Project management | Team management | Client relationship management | Presentations | Video ideation, interviews and script development

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.