Arianna Gesualdi

Event & Field Marketing Specialist @ITA Airways

Fiumicino, IT

Overseeing the execution of events and field marketing activities including trade shows, press conferences, product presentations, street marketing initiatives, conventions, roadshows, etc- Assisting in event planning by generating ideas and developing concepts, engaging external vendors as needed- Supporting event management throughout all phases:Pre-event: scouting locations, designing setups, managing logistics, entertainment, permits, resource procurement, vendor relations, budgeting.During the event: coordinating resources and vendors during operational phases.Post-event: handling vendor payments, cost reconciliation, final reporting- Providing support and defining guidelines for local event and field marketing activities such as industry trade shows, consumer engagement initiatives, presentations to trade and companies- Developing communication materials tailored to specific needs, in alignment with brand guidelines and consumer communication strategies.

Link Campus University

Bachelor of Arts (B.A.), Communication, General

The American University of Rome

Bachelor of Arts (BA), Communication and Marketing

Hult International Business School

Master of Science (MS), International Marketing