Arianna Fanning
Global Market Segment Leader, Home and Personal Care @IFF
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WORK HISTORY
Global Market Segment Leader, Home and Personal Care @IFF
Washington, DC, US
Global Market Segment Leader, Home and Personal Care North America Commercial Lead and Account Manager, Personal CareLead, develop and execute business strategy for Innovation-based biotech segmentLead global cross-functional teams of 10+ including R&D, Regulatory, Sales, Applications and Manufacturing in new product development projectsCapture customer insights, identify and monitor segment trendsDevelop market segmentation and identify segments of high growth. Create compelling pipeline of innovation projects: assess the opportunity size, develop business cases and drive the projects through internal stage gate process Guide strategic choices and value proposition creation for Home and Personal Care technologiesGlobal Co-Leader of NextGen@IFF
EDUCATION
Indiana University - Kelley School of Business
Master of Business Administration - MBA
Indiana University Jacobs School of Music
B.M., Jazz Studies
SKILLS
ABOUT ARIANNA FANNING
Energetic and collaborative team builder with extensive experience in new product development, business development, B2B marketing and segment strategy~I fell in love with marketing and business strategy through an uncommon medium: a self-run jazz quartet. I started drum lessons at age 10, and rapidly progressed towards wanting to become a professional musician. At age 16, I was heavily involved in the Washington DC jazz scene. I had the entrepreneurial itch and wanted to start my own band. Thus, the River Bend Jazz Quartet was born in my parents\' living room. I advertised (marketing), booked gigs (sales), managed payroll (finance), ran rehearsals and set list management (project management) and maintained a regular cohort of fellow band members (leadership). Little did I know this was the foundation for my love of marketing and business. Fast forward to 2026:I lead, develop and execute business strategy for an innovation-based segment at IFF Health and Biosciences, within the Home and Personal Care business. While leading global cross-functional teams, I develop new-to-the-world innovations by leading commercial strategy and project management for new product development projects. As a marketing and business development leader, I am seen as strategic, yet imaginative with a can-do mentality. I have the ability to work on complex technical problems in biotech using strong business skills. I am passionate about being a collaborator and connector, as well as someone who has a vision and mission to lead with empathy and integrity.
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