Arianna Baroni
Senior Communications Manager @Novo Nordisk
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WORK HISTORY
Senior Communications Manager @Novo Nordisk
Rome, IT
In charge of setting up main multichannel communication guidelines aimed at enhancing corporate reputation and products visibility. Main duties:• Drafting the annual PR plan while managing television and multi-channel campaigns across traditional channels• Briefing agencies while supervising digital awareness campaigns across social media (LinkedIn, FB, YouTube)•Managing employee communications and knowledge-sharing strategies & platforms for both C-levels and corporate employees (over 400 people)• Partnering other departments to advance public affairs, broader institutional communications and market access strategy • Leading ESG programs related to circular economy and company’s footprint reduction (Circular for Zero) A member of the International Executive Committee responsible for setting international guidelines on corporate communication
EDUCATION
Università Cattolica del Sacro Cuore
Bachelor’s Degree
ABOUT ARIANNA BARONI
Senior Manager with 25+ years of experience in leading omnichannel communications according to wider brand positioning and sales objectives. I can improve the brand reputation by setting up, executing and monitoring digital communications and employee communications as well as public affairs and media relations always adapting the message to the channel. In addition, the large institutional network developed over the years allows me to partnering in ESG, policy & public affairs and lobbying with advocacy groups or associations. As a professional able to lead cross-functional project teams, I can lead strategic partnerships and events for both internal or external stakeholders. Started my career in the marketing field I work as an effective business partner during sales development operations and strategic brand positioning, even when facing corporate crises.Areas of expertise- Corporate Reputation Development Cross-channel Communications Marketing Strategy Policy & Public Affairs (PPA) Institutional Relations Content Strategy & Storytelling Crisis Communications Media Relations & Social Media Budgeting and Cost Control Corporate Social Responsibility
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