Ariane Guardarramas

About Ariane Guardarramas

I’m an experienced marketing and operations leader with expertise in subscription models, digital channels, and service-based industries. Skilled in leading cross-functional teams to drive customer acquisition, operational efficiency, and performance growth. Known for translating complexity into clear strategy and delivering results through data-driven decisions, agile leadership, and process excellence. With a strategic mindset and hands-on approach, I’ve successfully led complex programs and projects from concept to execution—aligning stakeholders and managing budgets. I’m known for bringing clarity to complexity, fostering collaboration, and driving results through data-informed decision-making and high standards. My leadership style is agile and focused on building momentum through process, communication, and accountability.

Experience

1. Sr Director Project Management and Program Financial Operations

   Ctam

   Feb 2025 — Present · National Harbor, MD, US

   Own and maintain ongoing department budgets exceeding $17M across 5 programs and 8 participating companies, forecasting changes as needed to ensure programs stay on target and meet annual goals.•Project Manage cross-functional industry working groups to collaboratively address ongoing business issues, identify best practices, and share learning.•Oversee consumer data privacy compliance for program website and internal policies; track potential regulatory changes for federal and state laws to coordinate member communications and updates.•Co-managed the development of a multi-platform anti-fraud campaign toolkit—including video spots, social media content, and a dedicated website.•Leads distributed teams of member clients, program partners, and internal staff to outline project goals and objectives and key forms of success measurement (KPIs); monitor and track program progress and report on achievements and opportunities. •Analyze, develop, and implement new business processes to increase efficiency and quality, reduce errors and streamline workflows.•Manage a predictive lead forecasting model for digital media channels—including affiliate, SEM, site direct, paid social, display, and organic—leveraging cost-per-lead and budget data to dynamically allocate monthly leads and expenses across participating stakeholders.•Develop board-level materials including annual retrospectives, quarterly status updates and future plans, presented to the board comprised of c-suite member representatives, to demonstrate performance vs. KPIs.

Education

• Harvard Business School Executive Education

  Completion: 2018 Cable Executive Management Program, Business, Management, Marketing, and Related Support Services

• University of North Carolina at Pembroke

  Master of Business Administration - MBA, Business Administration and Management, General

• Nova Southeastern University

  Bachelor of Science - Business Administration, Accounting and Business/Management