Ariane MacKenzie
Director, Emea Custom Solutions Business Development @IDC
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WORK HISTORY
Director, Emea Custom Solutions Business Development @IDC
Munich, DE
EDUCATION
Ludwig-Maximilians-Universität München
Master's degree
Ludwig-Maximilians-Universität München
Diploma, Economic Geography
The London School of Economics and Political Science (LSE)
Master's degree
ABOUT ARIANE MACKENZIE
Welcome to my LinkedIn page!I have worked in the Telco and IT Industry for almost 25 years! Yes, when I started as an telco analyst at IDC in the \'WorldWideWeb\' was just starting - it was a buzzing time with ISPs being launched, incumbents being liberalized and even meeting Richard Brandson. we truely felt like rock-stars back then!But even now, I love how technology changes our lives and the technology-world never stands still. Life as such also never stands still - and it doesn\'t always go in straight lines. Raising kids, trying something new, looking after family members, all contributes to a wast pool of experience, which made me a stronger, more resilient person. I am pleased to be back at IDC, being part of the amazing Custom Solutions Team. My role is to support IDC clients as they navigate change in a digitally transformed economy with new marketing strategies, business models, competitors and routes to market. Marketing Strategy is a particular focus for me and my team, supporting CMO’s to drive more efficiency into Integrated Marketing campaigns that drive thought leadership, more and better quality leads and ultimately measurable increased revenue.I love my job and love working with clients. I am enthusiastic about driving positive transformation, exploring cutting-edge technologies, and cultivating meaningful connections. These are exciting times and technology is impacting every aspect of our lives - glad to work with the players shaping our future and contributing to their success.P.S: if you want to know what else I have done in between IDC, here is a list: 🧡 had three kids (probably the most time-consuming -) run a marathon🥗 written a cook-bookworked as a Team Lead to support mentally ill people to start an independent life ouside the psychiatric hospital (@kbo-Sozialpsychiatrisches Zentrum)was responsible for the Ececutive Education Centre within the Institure of Life Long Learning at TUM Münchenset up my own IDC Research program in Germany, working predominantly with clients in the DACH region
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