Ariana W.
Marketing Transformation Sr. Director | MarTech | AdTech | Data Clean Rooms | Data Privacy | AI | 15+ years advising global brands
- Role
- Director, Digital Transformation at Merkle Cardinal Path
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Ariana W.
Marketing transformation advisor with 15+ years of experience helping enterprise brands…
Experience
Director, Digital Transformation
Feb 2022 — Present · Denver, CO, US
Cardinal Path is a digital consultancy within dentsu’s Merkle CXM division, serving 300+ clients across verticals like tech, healthcare, and retail.• Lead enterprise-scale transformation engagements with Fortune 500 clients, reporting to the VP and advising Director to SVP-level client stakeholders on privacy-resilient martech strategy, first-party data activation, and transformation change management.• Currently co-developing an AI Advisory offering, enabling clients to responsibly evaluate and integrate generative AI and ML tools into marketing workflows.• Built and launched the agency’s Privacy Transformation service, positioning company as a market leader in future-forward marketing strategy.• Advise on client identity resolution and clean room platform adoptions; have supported clients in delivering ROI within six months and created a proprietary enterprise data asset.• Guide globally distributed teams of managers, analysts, and data scientists; act as liaison between clients, agencies, and technology partners.
Skills
- Sem
- Social Media
- Ppc
- Digital Marketing
- Online Marketing
- Email Marketing
- Copywriting
- Online Advertising
- Tag Management
- B2b
- Local Search
- Blogging
- Lead Generation
- Customer Acquisition
- Google Adwords
- Online Lead Generation
- Landing Page Optimization
- SEO
- Web Analytics
- Integrated Marketing
- Interactive Marketing
- Google Analytics
- Media Planning
- Digital Media
- Campaign Management
- Social Media Marketing
- Data Analysis
- Mobile Marketing
- Strategy
- E-Commerce
- Data Visualization
- Google Tag Manager
- Display Advertising
- Marketing
- Web Marketing
- Microsoft Excel
- Content Strategy
- Conversion Optimization
- Marketing Analytics
- Web Content Management
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