Ariana Stroman Schofield
HCP Marketing Lead | Customer Engagement & Omnichannel Strategy Leader | Digital Transformation in Life Sciences
- Role
- Senior Product Manager, Hcp Lead Us Hemophilia B Gene Therapy Marketing at CSL
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ariana Stroman Schofield
I help life sciences organizations transform customer engagement through data-driven omnichannel strategies and launch excellence. With 9+ years of experience across pharma and healthcare, I\'ve delivered measurable impact by:>Designing customer-first engagement frameworks that accelerate brand growth>Driving ROI on non-personal digital campaigns through analytics-driven planning>Leading launch readiness for oncology and specialty brands>Upskilling stakeholders on omnichannel best practicesPassionate about improving customer experiences through innovative, compliant, and scalable solutions.Core Competencies:Omnichannel Strategy & Execution, HCP Engagement & Digital Marketing, Launch Planning & Brand Strategy, Data Analytics & Performance Optimization, Customer Journey Mapping, Governance & Process Optimization, Cross-Functional Collaboration, Vendor & Agency Management
Experience
Senior Product Manager, Hcp Lead Us Hemophilia B Gene Therapy Marketing
Jan 2026 — Present · Philadelphia, PA, US
Education
Drexel University
Bachelor of Business Administration (BBA), Marketing, Entrepreneurship, Brand Reputation Management
2012 — 2016
Skills
- Mediaocean
- Digital Media Planning
- Public Speaking
- Research
- Hootsuite
- Media Planning
- Powerpoint
- Microsoft Excel
- Teamwork
- Fashion Styling
- Wordpress
- Digital Media Buying
- Budgeting
- Microsoft Office
- Microsoft Outlook
- Leadership
- Event Planning
- Email Marketing Software
- Marketing
- Public Relations
- Organization
- Press Releases
- Social Networking
- Social Media Marketing
- Google Docs
- Time Management
- Digitial Media
- Digital Advertising
- Microsoft Powerpoint
- Social Media
- Microsoft Word
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