Ariana Q.

About Ariana Q.

Ariana Queenan is a marketing and communications strategist with an educational background in journalism and a passion for storytelling. Her journey started with interviewing Charles Barkley and Gabrielle Rodriguez at age 17—and by 23, earning both her bachelor’s and master’s degrees in journalism at Hofstra University. She loved college so much, that she never wanted to leave; so she built her career in higher education, blending innovative strategy with mission-driven messaging.From serving as the assistant director of enrollment marketing at Hofstra to launching award-winning campaigns at Montgomery County Community College, she\'s honed a skill set that spans campaign operations, media relations, brand strategy, and stakeholder engagement. As the Senior Associate at Sallie Mae she works cross-functionally to optimize B2C marketing efforts, leverage analytics, and elevate campaign performance.Ariana thrives on small teams, clear communication, and systems that run smoothly. But she\'s someone who believes all stories matter—whether they’re told through a well-crafted email, a compelling event, or a strategic brand voice.When she\'s not at her desk? She\'s probably teaching yoga, learning how to sew or crochet, catching a live show, or chasing the waves in the Caribbean.Fellow creatives, strategists, and change-makers — let’s connect!

Experience

1. Campaign Operations Senior Associate

   Sallie Mae

   Jul 2024 — Present · Newark, DE, US

   Work with internal and external partners to ensure timely execution of B2C marketing campaigns• Support implementation and utilization of marketing and automation tools• Assist in compiling, analyzing, and interpreting campaign data to measure performance against defined KPIs by working closely with analytics and data partners to help define marketing strategy• Ensure compliance with CAN-SPAM, best practices and perform non-SOX testing• Identify opportunities and implement processes to streamline workflows to create a strong culture of communication, documentation and minimum mistakes• Assist in the execution and deployment of email and direct mail B2C marketing campaigns including setup, scheduling, testing and monitoring• Consult internal partners on best practices for execution, setup, automation and A/B testing marketing campaigns• Identify opportunities to streamline campaign operations processes and workflows• Responsible for invoicing and maintaining accurate records of the budget• Proficient with Zeta’s ZMP Platform

Education

• Cornell University

  Diversity and Inclusion Certificate

  2020 — 2021

• Hofstra University

  Master of Arts (MA), Journalism

• Hofstra University

  Bachelor of Arts (B.A.), Broadcast Journalism

  2012 — 2015

Skills

• Powerpoint
• Storify
• Twitter
• Hootsuite
• Communication
• Google Analytics
• Writing
• News Writing
• Adboe Audition
• Css
• Blogging
• App Inventor
• Planning
• Wordpress
• Leadership
• Social Media
• Adobe Indesign
• Prezi
• Journalism
• Microsoft Office
• Team Management
• Team Leadership
• Broadcast Journalism
• Hindenburg Journalist Pro
• Dreamweaver
• Basic Html
• Public Speaking
• Event Planning
• Imovie
• Social Skills
• Interviews