Ariana Mattison
Global Client Solutions Manager at Meta, Integrated Marketing, Consumer Advertising, Marketing Thought Leader, Demand Generation Campaigns, Digital Advertising & Media, Campaign Management, KPI Analysis, Team Leadership
- Role
- Global Client Solutions Manager at Meta
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Ariana Mattison
I am an Integrated marketing and driven client solutions professional with success…
Experience
Global Client Solutions Manager
Feb 2020 — Present · Menlo Park, CA, US
Deliver the company’s first KPI analysis of more than 14 client brand advertising campaigns and establish an annual strategic and evergreen approach to measure brand perception changes.• Present, execute and manage a client’s brand strategy producing $9.5M, the largest YoY investment of any North America financial advertiser in 2021 and a 40% increase in 2022.• Reduce Direct Response CPA for core product by 40% in Q1 of 2021 and deliver a 50%+ incremental reach to TV.
Education
Ithaca College
Bachelor of Science, Integrated Marketing Communications
2005 — 2009
Skills
- Social Networking
- Social Media Marketing
- Integrated Marketing
- Press Releases
- Digital Media
- Strategy
- Social Media
- Digital Marketing
- Marketing
- Media Planning
- Online Advertising
- Creative Writing
- Advertising
- Brand Development
- Market Research
- Email Marketing
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