Ariana Shultz
- Role
- Marketing Manager at Ally
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Ariana Shultz
Experienced AVP Marketing with a demonstrated history of working in the banking industry. Skilled in Advertising, Market Research, and Project Management. Strong marketing professional with a Bachelor\'s degree focused in Marketing from West Chester University of Pennsylvania.
Experience
Marketing Manager
Jan 2022 — Present
Lead campaign development and execution for customer marketing initiatives across digital channels • Oversee campaigns from concept to completion, including content and creative development, targeting, testing and launch• Partner with agencies and conduct competitive research to design best in class creatives that exceed industry standards• Coordinate with stakeholders to build campaign roadmap that supports business objectives while also ensuring internal readiness• Report campaign performance metrics to senior management such as opens, clicks, deliverability and response rate • Responsible for messaging and positioning of all servicing communications in market today, including letters, email alerts and notification• Develop new content and refresh existing copy as needed to ensure consistent tone and voice• Implemented communications opportunities within different customer lifecycle stages to support build of cross-channel customer journeys
Education
West Chester University of Pennsylvania
********'* ******
2012 — 2016
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.