Ariana Borzotra

About Ariana Borzotra

Hi, I’m Ariana ‍I’m a data-driven professional with a unique blend of experience across data analytics, marketing operations and strategy, and cross-functional collaboration. Early in my career, I discovered that the real power comes from the numbers behind the strategies, which sparked my pivot into analytics and a passion for turning numbers into strategic direction.Over the past 4.5 years at Ibotta, I’ve worn many hats: technical marketing strategist, campaign optimizer, ad product lead, and most recently, Associate Decision Scientist(aka business translator + data detective‍). I’ve helped revenue teams find meaning in complex datasets through SQL-driven insights, built many useful dashboards in Looker, assisted in UAT testing for client data integration, and regularly communicated performance metrics to senior leadership to guide strategic decisions. Before diving deep into analytics, I led a marketing operations team where I managed campaign execution, ran A/B tests, and collaborated with everyone from engineers to sales to keep things running (and reporting) smoothly.What drives me is the opportunity to turn data into decisions, helping teams understand the \"why\" behind the numbers and aligning insights with business goals. I’m passionate about continuous learning, operational efficiencies, and contributing to strategic growth through data.I hold a degree in Advertising from The University of Texas at Austin and a Business Foundations Certificate from McCombs School of Business. I later completed General Assembly’s Data Analytics Program to formalize my technical skills.If you’ve made it this far, thank you! Let’s connect if you\'re interested in analytics, marketing tech, or data storytelling.

Experience

1. Analyst, Content Insights Analytics

   Warner Bros. Discovery

   Jul 2025 — Present · New York, NY, US

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Advertising, Business Foundations

  2014 — 2018

• General Assembly

  Certificate of Completion of General Assembly’s Data Analytics Course, Data Analytics

  2020

• Esade

  International Marketing

  2017 — 2017

Skills

• Marketing
• Customer Service
• Critical Thinking
• Social Media
• Microsoft Office