Ariadni Psallida
Senior Product Manager @Coremedia
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WORK HISTORY
Senior Product Manager @Coremedia
Led product strategy, end-to-end discovery and delivery for the CoreMedia Experience Platform. Drove portfolio growth by defining and executing value-based Roadmap aligned with strategic objectives and market opportunities. Orchestrated post-merger product integration, unifying teams/processes, to embed personalisation and data tracking capabilities into a DXP. Launched the first AI Co-Pilot by defining vision and strategy, validating high-impact use cases, and prioritising value-driven initiatives through early prototyping, validation, and direct enterprise customer engagement. Established scalable innovation practices, automated editorial workflows, accelerated adoption of AI-powered capabilities, improved usability and strengthened market positioning. Key contributions:• Launched CoreMedia’s first AI Assistant (Co-Pilot), owning end-to-end discovery and delivery, including Roadmap definition and value proposition. Led enterprise customer research, early prototyping, and cross-functional execution. Leveraged LLMs, Agentic workflows and MCPs, enabled extensibility and customer-specific configurations aligned with diverse enterprise setups and user needs, to automate editorial workflows, provide actionable insights, which boosted productivity and performance. • Led post-acquisition strategy for the native integration of Personalisation and data into content processes, boosted by AI — derived bottom-up requirements and the respective roadmap with clear prioritisation based on market customer feedback analysis, establishing product-market fit, and successfully contributed to increasing company\'s overall score on analyst platforms and solidifying its positioning in the DXP market.• Led a shift to continuous discovery and early prototyping which reduced waste and improved satisfaction.• Orchestrated a plethora of UI/UX optimisations, remedying an outdated interface and interaction patterns, which considerably boosted user performance, satisfaction and adoption.
EDUCATION
Harokopio University of Athens
Bachelor of Science - BS, Environment, Geography and Applied Economics
Technical University of Munich
Master of Science - MS, Sustainable Resource Management
ABOUT ARIADNI PSALLIDA
Growth-focused Product Leader with 10+ years of comprehensive experience in steering product strategy and vision from concept to market launch and scalable growth. Adept at leading cross-functional teams, AI-driven product creation and integration, post-merger product integrations, driving innovation and aligning product vision and strategic goals. Proven track record of agile and innovative product development, incorporating deep knowledge in several technical domains such as AI, including Machine Learning, LLMs, Agents and Cloud-based applications, improving customer satisfaction, entering new markets, scaling and managing product portfolio, as well as mentoring and building agile teams. Instrumental in defining, implementing, and overseeing product Roadmap, OKRs, and all related product processes to reach milestones, meet deliverables and secure scalable growth.
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