Aria Cochran
Senior Marketing & Communications Leader | Brand Strategy | Team Development | Stakeholder Engagement | Driving Measurable Growth
- Role
- Director of Communications at Waterfront Alliance
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Aria Cochran
I’m a senior marketing and communications leader with 10+ years of experience building brands, shaping narratives, and guiding high-performing teams. I specialize in brand positioning, stakeholder engagement, and multi-channel campaigns that drive measurable growth and influence.Across my career in fast-paced mission-driven organizations, I’ve- Increased digital engagement by 200% and built subscriber and social audiences beyond industry benchmarks- Directed marketing for flagship events and national campaigns that mobilized participants and secured top-tier media coverage- Mentored and developed creative teams while implementing the systems and tools needed to scale impact.I’m energized by work that blends creativity with strategy, and I thrive in fast-paced environments where collaboration, innovation, and measurable impact drive results. Outside of work, I’m a Texas transplant making a home in New York, where I love exploring the city, reading and writing, traveling to expand my knowledge of history, and spending time outdoors with loved ones.
Experience
Director of Communications
Oct 2022 — Present · New York, NY, US
Drove digital brand growth by increasing website engagement 200%, expanding social audiences 6–25%, and lifting email performance 10% above industry benchmarks for a 13K-subscriber list- Directed and mentored a cross-functional creative team of contractors, staff, and specialists to deliver high-impact campaigns aligned with organizational goals- Expanded the WEDG® Associate certification program to professionals nationwide and led the rollout of 8+ verified projects, elevating visibility and credibility across the industry- Orchestrated marketing strategy for flagship events — including the Waterfront Conference and Heroes of the Harbor gala — consistently exceeding fundraising goals and growing attendance to a national scale- Championed the launch of Rise to Resilience, a coalition of 200+ organizations that influenced regional and national policy, positioning the brand as a thought leader in climate resilience- Elevated public engagement through City of Water Day, mobilizing participants across NYC and NJ, securing coverage in The New York Times, and strengthening partnerships with 75+ organizations.
Education
Southern Methodist University
Bachelor's degree, English Literature & Film Studies
2011 — 2015
Semester At Sea / ISE
12 hours of Transfer Credits, General Studies
2013 — 2013
Fordham Gabelli School of Business
Master of Science - MS, Arts, Entertainment, and Media Management
2018 — 2019
Skills
- Event Management
- Creative Writing
- Customer Service
- Time Management
- Management
- Marketing Communications
- Illustrator
- Writing
- Public Relations
- Performing
- Adobe Acrobat
- Marketing
- Microsoft Excel
- Powerpoint
- Space Planning
- Blogging
- Research
- Social Media Strategist
- Adobe Photoshop
- Fundraising
- Marketing Strategy
- Autocad
- Editing
- Event Planning
- Social Media Training
- Presentations
- Teamwork
- Public Speaking
- Rfp Generation
- Microsoft Powerpoint
- Wordpress
- Microsoft Word
- Leadership
- Submittals
- Nonprofits
- Social Media
- Communication
- Photoshop
- Sales Presentations
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