Aria Li
Writer Director | USC Film School Alumni | Shenzhen & LA Based
- Role
- Creative Director at L&a Group奥雅股份
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aria Li
Hi, I’m Aria Li—a filmmaker and creative director from Shenzhen, China, and a proud…
Experience
Creative Director
Mar 2024 — Present · Shenzhen, CN
At L&A Group, I work at the intersection of design, storytelling, and innovation—exploring how children\'s spaces, immersive technology, and narrative design can come together to create transformative experiences. I lead and advise on creative development for branded content, early-stage product ideas, and storytelling-driven initiatives.Currently, I’m building original IP for children’s parks, directing VR films for government and cultural clients, and shaping merchandising and retail strategies. I also provide strategic input across departments, leveraging my background in filmmaking and education to craft emotionally resonant brand touchpoints.Key areas of focus include- Original IP Development: Creating narrative worlds and characters for new theme parks and family destinations, aligned with L&A’s landscape and experiential design ethos- VR Filmmaking for Government Clients: Directing cinematic virtual reality projects that merge technology, heritage, and storytelling- Retail & Merchandising Strategy: Designing product lines and in-park retail experiences that extend the narrative universe into tangible take-home stories- Immersive Theatre Production: In 2023, I directed The Silos Theatre Play, a $3M immersive theatre experience set within a reclaimed industrial heritage site. Fully funded and produced by L&A Group, the project was a landmark in spatial storytelling and large-scale experiential design.As a writer-director and VR filmmaker beyond the company, I bring a cross-disciplinary, future-forward perspective into everything I do at L&A—blending world-building, design, and story to unlock new forms of audience engagement.
Education
University of Southern California
Bachelor of Fine Arts - BFA, Film & Television Production
2018 — 2022
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