Ari Sheinkin
- Role
- Vice President, Global Demand at IBM
- Location
- Bedford, NY, US
- LinkedIn followers
- 500 followers
About Ari Sheinkin
I am a data-driven growth leader currently serving as the CMO of IBM Consulting – a $20B…
Experience
Vice President, Global Demand
Jul 2021 — Present
IBM\'s Demand Engine is a new approach to data-driven omni-channel, audience-centric demand generation. The model integrates go-to-market responsibilities including media, digital and campaign with foundational functions including marketing technology, data and advanced analytics into one global team responsible for growth. The Demand Engine evolves traditional demand generation by shifting the emphasis from channel to optimizing the full user experience from brand to demand. This…
Skills
- Consulting
- Business Analytics
- Analytics
- Thought Leadership
- Value Propositions
- Quantitative Analytics
- Strategy Execution
- Outsourcing
- Data Analysis
- Business Strategy
- Crm
- Business Development
- Segmentation
- Strategic Partnerships
- Project Management
- Strategy
- Pricing
- Business Transformation
- Program Management
- Management Consulting
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