Ari Sarsalari
on Camera Meteorologist @The Weather Channel
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WORK HISTORY
on Camera Meteorologist @The Weather Channel
Atlanta, GA, US
Develop 30+ forecast and story videos each week while driving continuous improvement for the focus strategy in collaboration with stakeholders from the editorial team, the engagement/content analytics team, and the subscription content team to ensure engagement, views, and subscription targets• Calibrate the radar display technology as the radar expert while shaping the weather story in a short, understandable, and easily digestible style with billions of video views each year• Collaborated on the team as an integral strategist to launch new premium video content in 2020, develop premium content, and lead the focus strategy to meet viewer and subscription targets reaching 1M subscribers in January• Hosted The Ari Effect on The Weather Channel App with average video attempts achieving 2M+ views per day• Invited by Al Roker to host the Weather Geek Wednesday regular segment during the weather report on Wake Up With AL• Create 100+ weekly videos during severe weather events providing clear and understandable coverage while using a data-driven strategy to deliver the forecast and drive viewer totals• Named one of Business Insider’s Top 50 People to Follow on Twitter for Weather Information in 2015
EDUCATION
University of Wisconsin-Madison
Bachelor of Science - BS, Atmospheric and Oceanic Sciences
ABOUT ARI SARSALARI
Accomplished on camera meteorologist with proven success in digital meteorology, program development, data-driven strategy development, and innovative viewer engagement. Organized and disciplined, able to multitask, prioritize, and develop strategic initiatives while achieving organizational objectives. Strong record of relationship building across internal stakeholders to build collaborative efforts to determine focus and drive continuous improvement. Skilled at developing a uniquely modern approach to communication.
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