Arham Reza
Consultant at Analytic Edge | Former Analyst at Ipsos
- Role
- Consultant at Analytic Edge
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Arham Reza
Data Analyst with more than 2 years of experience in Multi-Touch Attribution(MTA) and Marketing Mix and an enthusiast Data science student with domain knowledge of Python and Machine Learning. My work involves mining and analyzing data and implementing statistical models like linear, ridge regression algorithm using Marketing Management Analytics(MMA) domain for various client across CPG, FMCG, Retail, Pharma(Healthcare) to improve marketing tactics and identify the most effective channel for maximum ROI. Basic tool used in day to day work is Python,Excel and SQL.
Experience
Consultant
May 2025 — Present · Bengaluru, IN
Education
University of Kalyani
MSc Data Science, AI AND ML
2020 — 2022
University of Calcutta
Bachelor's degree, Statistics
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