Alexandrea R. Hall

About Alexandrea R. Hall

I bring a wealth of experience in communications, specializing in talent acquisition, learning and development, program management, and project management. My journey as a dedicated community servant has fueled my passion for helping organizations expand their #SocialReach and amplify their #SocialImpact.With a proven track record, I\'ve successfully connected individuals to their communities, forged meaningful connections between communities and businesses, and facilitated valuable business partnerships. My expertise extends to vendor relations and establishing strategic partnerships.In addition to my strong background in communication and media, I am committed to leveraging innovative, effective, and profitable strategies that create accessible channels of communication. Let\'s collaborate to drive success, foster growth, and make a lasting impact.

Experience

1. Strategic Marketing Specialist

   Hall Collective, Inc

   Sep 2020 — Present · Fort Lauderdale, FL, US

   Currently managing the digital and social marketing efforts of five (5) start-ups; Oversee the day-to-day social media marketing and advertising efforts and initiatives of 3 of 5 start-ups; Direct the management and development of social, digital, traditional, and other media platforms. Establish a multi-channel communications strategy. Develop and tend paid (i.e, Facebook, Instagram, Google Ads, etc.) advertising. Engage followers with outstanding design and written content specific to the target market. Assists in the planning and development of marketing strategies for clients, as needed. Coordinate public relations efforts and initiatives (i.e, market research, press release writing, event planning, customer engagement, etc.) Engaged followers by creating 100+ digital designs utilizing specialized graphic design software. Gained an average of 40% increase in content interaction and follower engagement across various social media pages by building, managing, and executing a robust and engaging social media content calendar that raises awareness of and promotes interests in brand, services, and initiatives. Grew account(s) reached by 237% on average within five (5) months across various social media pages by directing content generation in monthly advertising and marketing campaigns. Manage consumer and trade-facing advertising, video content, media, and other marketing initiatives; Research and analyze social media data and trends to ensure current strategies\' effectiveness and develop plans for growth. Direct and approve website development and updates; provide direction and approval for specific contracts with marketing agencies and third-party vendors.

Education

• Broward College

  Associate of Arts - AA, Business Administration and Management, General

  2015 — 2017

• Broward College

  Associate of Arts - AA, Dual Enrollment

  2014 — 2015

• Florida International University

  Master of Science - MS, Human Resources Management/Personnel Administration, General

• Broward College

  Broward College Entrepreneurial Accelerator (BCEx) Certificate of Completion (33 Hours), Entrepreneurship and Business Development

• University of South Florida

  Bachelor of Arts - BA, Communication and Media Studies