Arghadyuti Bhattacharjee
Insights @ PepsiCo
- Role
- Senior Manager Insights at PepsiCo
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Arghadyuti Bhattacharjee
9 years of experience in conducting market research for leading brands across the globe
Experience
Senior Manager Insights
Sep 2024 — Present · Hyderabad, IN
Europe Sector | PepsiCo GBS | International BeveragesDrive strategic research programs for Demand Space Segmentation (How To Win) and Brand Perception across diverse European markets, aligning insights with commercial priorities.Primary point of contact (SPOC) within GCC team for all research-related needs, enabling seamless stakeholder collaboration and timely insight delivery.Own end-to-end research execution, from designing robust methodologies to managing vendors (fieldwork, analytics, dashboards), ensuring accuracy and efficiency.Solve complex business questions by integrating and analyzing multiple data sources—qualitative, quantitative, and behavioral—to generate actionable insights.Champion data quality and insight excellence, ensuring all outputs support high-impact decisions across brand, marketing, and commercial teams.
Education
Army Institute of Management, Kolkata
Master of Business Administration (MBA), Finance
2015 — 2017
University of Calcutta
Bachelor's Degree, Computer Science
2011 — 2014
Skills
- Public Speaking
- C++
- Higher Education
- Data Analysis
- Financial Accounting
- Visual Basic
- Capital Markets
- C
- Programming
- Sql
- Microsoft Project
- Analysis
- Marketing
- Creative Writing
- Market Research
- Program Development
- Management
- Tableau
- Networking
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Teamwork
- Team Management
- Leadership
- Microsoft Office
- Training
- Research
- Data Mining
- Workshop Facilitation
- Digital Marketing
- Financial Analysis
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