Muhammad Arfat
Intern, Digital Marketing & Content Management @Deutsche Börse
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WORK HISTORY
Intern, Digital Marketing & Content Management @Deutsche Börse
Eschborn, DE
Google Ads & Campaign Structuring: Assisted in structuring Google Ads (SEA) campaigns, including categorization of portfolio, keyword research, forecasting results, and effective budget planning.• Marketing Campaign launch: Assisted in creating a marketing campaign to launch on various social media channels (eg, LinkedIn, Google Display/Search Ads, YouTube, and Instagram), along with page requirements for the website. Structured the annual upcoming events, and created a marketing plan for programmatic ads for external agency.• SEO Strategy & Optimization: Developed SEO plans, conducted extensive keyword research, and performed competitive analysis to improve website visibility and search rankings.• Website Content Management: Managed the CMS of Boerse-Frankfurt.de, regularly updating columns, market reports, IPO, and various bond subscription data sheets to ensure timely and accurate financial information. CMS Used: Ariva Typo3, CoreMedia, Börse Frankfurt Admin Tools.• Social Media & Multimedia Editing: Assisted in managing social media channels, including YouTube, by editing video content and graphics for enhanced audience engagement.• User Experience & Feature Development: Proposed and contributed to the integration of a new widget to enhance user experience and SEO performance.• CRM Data Management & Reporting: Automated and cleaned cloud-based customer data using Excel Macros to streamline CRM inputs. Used advanced formulas to identify company names, categorize customer types, and highlight key metrics such as on-site and online attendees. Analyzed trends with Pivot Tables and visualized insights through charts and graphs to support decision-making.• AI Integration & Training: Supported the marketing team in initiating training sessions on AI tools and their applications in marketing workflows.• KPI Reporting: Used Matomo Analytics, Social Media Analytics, and SAP Marketing Cloud to assist in building Quarterly KPI Performance reports.
EDUCATION
Happy Palace School
SSC
D. J. Sindh Government Science College
F.Sc
Nanjing University of Aeronautics and Astronautics
Bachelor's degree
TUM School of Management
Master's in Management
ABOUT MUHAMMAD ARFAT
Imagine a world where every problem is tackled with the precision of an engineer, the vision of a strategist, and the creativity of a great marketer. It\'s a place where solutions aren\'t just practical, but they\'re inspiring as well, and they connect with people on every level. That\'s the kind of world I want to help create.
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