Carolina Arenas Arismendi
Senior Brand Manager @Coty
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WORK HISTORY
Senior Brand Manager @Coty
Miami, FL, US
Managing Gucci Beauty and Burberry Beauty in Travel Retail Americas
EDUCATION
Colegio Emil Friedman
Bachelor in Science
Universidad Metropolitana (VE)
Bachelor of Science (BS), Business Administration, Marketing
Loreal Paris, France
Skin Care and Product Development Métier Training
UCAB - Universidad Católica Andrés Bello
Specialized Program for Marketing Professionals, Marketing
SKILLS
ABOUT CAROLINA ARENAS ARISMENDI
Senior Marketing Executive with a successful track-record in multinational Fortune 500 companies. Proven skills in managing and growing beauty brands within Consumer Packaged Goods (CPG) and luxury goods in multiple categories: skincare, makeup, fragrance, dermo-cosmetics, and haircare. Experience in Local Market and Travel Retail in North America and Latin America. Results-driven and hands-on leader offering successful experience driving market share, brand awareness, and revenue improvements through strategic marketing initiatives. Skills: o Fully Bilingual (English and Spanish).o Advanced skills in Microsoft Office tools, BI, SAP and Photoshop.o Marketing Strategy.o Product Development.o Social Media and Digital Campaigns.o Product Life Cycle Management.o Trade Marketing.o Team Work.o Passionate Leader. o Critical and Analytic.o Excellent Communicator.o Expertise in complex and constantly changing environments.o Highly organized with attention to detail.o Results oriented.o Strong sense of urgency.
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