Arelí Jazmin Lopez
Associate Director, Marketing Science @Hearts & Science
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WORK HISTORY
Associate Director, Marketing Science @Hearts & Science
Accounts: HBO Max Originals and HBO Max Brand- Spearheading exploration into audio measurement, with the goal of establishing a foundation to monitor audio campaign performance and make informed optimizations- Led research around multicultural and LGBTQIA+ audiences that identified opportunities for Max Brand to authentically connect with diverse groups through media and creative- Researched and pitched Ameritest (via Dynata) for the purpose of creative analysis. Insights from Ameritest pilot survey informed Max Brand clients of best practices for constructing creative to maximize attention and impact
EDUCATION
UC Santa Barbara
Bachelor’s Degree, Political Science and Sociology
SKILLS
ABOUT ARELÍ JAZMIN LOPEZ
Experienced social media analyst with a robust attention to detail and a driving sense of curiosity. I thrive in fast-paced, creative environments and possesses a strong ability to organize, prioritize and handle multiple projects concurrently.
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