Areeb Merchant
Manager at Mindshare
- Role
- Integrated Media Planner at Mindshare
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
Experience
Integrated Media Planner
Jun 2021 — Present · Mumbai, IN
Planned and executed impactful media campaigns for Hindustan Unilever’s Skin Cleansing brands, employing a data-driven approach to optimise media investments worth INR 40cr. Conducted comprehensive analysis of post-campaign reports, extracting valuable insights to inform strategic decision-making and enhance future campaign performance. Successfully led the transition from female targeting to all adults targeting for Lifebuoy, resulting in an unlock of an incremental 5% reach. Instrumental in the seamless execution of integrations for popular TV shows \"Khatron Ke Khiladi\" and the movie \"Pathaan\" for the Lifebuoy brand, creating impactful audience engagement and brand association.Played a key role in the media launches of innovative products such as Lifebuoy powder to liquid hand wash, Clinic Plus soap, and Indulekha soap, effectively driving brand awareness and market penetration.Facilitated training sessions for the team on planning tools, overseeing their projects and deliverables, and fostering a high-performing and skilled team environment
Education
Loyola Marymount University
Bachelor of Business Administration - BBA, Marketing Analytics
2018 — 2021
Hill Spring International School
High School Diploma, Business, Management, Marketing, and Related Support Services
2016 — 2018
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