Areeba Malik
Interim @George Brown Polytechnic
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WORK HISTORY
Interim @George Brown Polytechnic
Toronto, ON, CA
Addressed declining engagement and repetitive student inquiries by analyzing interaction data and collaborating with admissions and marketing teams to redesign digital communication, reducing recurring issues by 25%• Managed and optimized multi-channel digital support and content delivery across web and social platforms, providing real-time updates to 500+ students while improving accuracy and response efficiency• Applied performance metrics and CRM insights to identify content gaps and optimize messaging, contributing to higher engagement and improved query resolution rates• Leveraged CRM systems, CMS, and MS Excel to track engagement, maintain documentation, and support data-driven reporting for marketing and student services teams• Partnered with cross-functional stakeholders to support campaign execution, student outreach initiatives, and continuous improvement of digital communication strategies
EDUCATION
National University of Computer and Emerging Sciences
Bachelor of Science - BS, Accounting and Finance
George Brown Polytechnic
Postgraduate Degree, Marketing/Marketing Management, Financial Services
George Brown Polytechnic
Postgraduate Degree, Business Analytics
ABOUT AREEBA MALIK
At George Brown Polytechnic, I contribute to domestic recruitment efforts, leveraging my marketing expertise and project management skills. My experience in developing and applying machine learning models during a capstone project at TGT Solutions Inc. reflects my ability to solve complex business challenges through data-driven approaches.With a strong academic foundation in Marketing Management and Business Analytics from George Brown College, I am focused on bridging analytics, marketing strategy, and project management to deliver valuable insights. My goal is to support organizations in achieving sustainable growth by leveraging my knowledge and skills in marketing and machine learning.
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