Areeba Akbani
Account Manager @Rackup
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WORK HISTORY
Account Manager @Rackup
Dubai, AE
Proactively outreached assigned accounts and achieved an average client retention rate of 75% over the period.• Regularly communicated with clients to provide updates on campaign progress, performance metrics, and strategic recommendations.• Documented all client interactions and actively coordinated outreach efforts using Bitrix24, Trello & Slack (CRM tools).• Resolved issues and minimized delays actively.• Supervised junior account managers, improving team productivity and client service delivery by 20%.
EDUCATION
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Bachelor of Business Administration - BBA
Otto-von-Guericke University Magdeburg
Master of Science - MSc., IMME-International Management, Marketing & Entrepreneurship
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT AREEBA AKBANI
I help organizations unlock performance through data, analytics, and people-first strategies. With expertise in HR, Account Management, and Business Analytics, I bridge the gap between operations and insights to drive efficiency, growth, and team success. Cross-functional leadership – Managed teams and projects that delivered measurable impact. Data-powered HR – Leveraged analytics to optimize talent strategies and decision-making. Continuous upskilling – Certified in Python, R, SQL, and Power BI, with ongoing training in Data Engineering & Business Analytics.Passionate about AI, automation, and people analytics, I thrive where technology meets human potential.
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