Ardythe Williams
Brand Storyteller and Marketing Lead
- Role
- Executive Director, Small Business Card - Product Management at JPMorganChase
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ardythe Williams
Strategic, seasoned marketing leader with experience in product management, customer acquisition, and lifecycle marketing. Passion for telling brand stories and engaging customers across channels. I bring a high-level understanding of marketing strategy with a successful track record of launching transformational customer-focused initiatives. Currently I am an Executive Director of Marketing at JPM Chase focused on small business credit cards (Chase Ink). Key Skills:Customer Centric MarketingConsumer MarketingLifecycle MarketingRetention MarketingProduct ManagementB2B MarketingDigital MarketingCustomer AcquisitionPartner ManagementInvestment OptimizationDEI
Experience
Executive Director, Small Business Card - Product Management
Jun 2025 — Present · Wilmington, DE, US
As product lead for Small Business Card (Ink), I manage the P&L, set the product roadmap, and define marketing strategy. Oversee the execution of all lending capabilities within the small business card portfolio, encompassing credit line assignment strategies, lending tools, and customer communications regarding these resources. I also lead the Card Culture Council leadership development series with senior leaders across the organization.
Education
Spelman College
Bachelor of Arts - BA, English
University of Pennsylvania
DiverseForce On Boards - Board leadership training program
NYU Stern School of Business
Master of Business Administration (MBA), Strategy and Leadership
University of Virginia Darden School of Business
Executive Education
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