Ardhra Susan

About Ardhra Susan

An innovative Digital marketeer who has a hands on experience in the IT industry. Skilled in Search Engine Optimisation(SEO), Search Engine Marketing (SEM), Google Analytics, Google Tag Manager, Social Media Optimization (SMO) and Social Media Marketing(SMM). A strong media and communication professional.I research on new technologies and help the company to excel through novel marketing techniques. Handles Digital marketing activities for US clients. I collaborate with the team to plan and execute digital initiatives to generate leads.Responsible for marketing:1) Nexgen POG - Easy to use, Web-based Planogram 2) Nexgen CRM - Specially tailored for Financial Brokers 3) Nexgen Software Services -Application Development, Business Process Automation, Data Analytics, and Business Intelligence

Experience

1. Dy Manager Digital Marketing

   Nexgen, Inc

   Aug 2024 — Present · Kochi, IN

   Assist in the development and execution of digital marketing strategies and campaigns to promote products and services.• Plan and coordinate multi-channel digital campaigns, including SEO/SEM, email, social media, and Google advertising• Lead and mentor digital marketing and graphics team.• Oversee the creation, curation, and optimization of digital content, ensuring it aligns with brand guidelines and marketing objectives.• Work with content creators and designers to develop engaging and effective marketing materials.• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and other data sources.• Identify key performance indicators (KPIs) and metrics to measure the success of campaigns.• Make data-driven recommendations for improvements and optimizations.• Assist in the management of the digital marketing budget, ensuring efficient allocation of resources.• Track expenses and ensure campaigns stay within budget.• Oversee SEO efforts to improve website visibility and search engine rankings.• Manage SEM campaigns, including pay-per-click (PPC) advertising, to drive traffic and conversions.• Manage email marketing campaigns, including designing emails, segmenting lists, and analysing campaign performance.

Education

• Bharata mata college

  Bachelor’s Degree, Physics

  2012 — 2015

• Rajagiri Centre for Business Studies

  Master’s Degree, PGDM, Marketing and Finance

  2015 — 2017

Skills

• Research
• Customer Service
• Public Speaking
• Marketing
• Leadership
• Microsoft Office
• Social Media
• Powerpoint
• Microsoft Excel
• Team Building
• Microsoft Word