Archana K.

About Archana K.

UX Experience Strategist and Service Designer with 12+ years of experience helping…

Experience

1. Lead Design Strategist

   Fannie Mae

   Jul 2022 — Present

   Lead research and design for products and services enterprise-wide to solve complex business problems utilizing design thinking methods and human-centered designUser Research: Oversaw user research and design for a B2B digital asset management product. Provided 9 initial feature recommendations and led 18 end-to-end usability tests across 3 user groups to providing 24 opportunities to improve error prevention, visual and instructional guidance, and discoverabilityService Design: Planned and led 13 remote blueprint co-creation sessions to uncover and document processes across 4 finance teams and 6 different user groups. Discovered 49 pain points and provided 37 process recommendations to improve error prevention, clarity of communication and reduce the amount of manual stepsDesign Strategy: Facilitated 12 workshops across 7 loan lifecycle processes to clarify process relationships and surface key metrics and relevant data to aide executive stakeholders in strategic decision makingHeuristic Evaluation: Led a team to conduct heuristic evaluations and provide 53 design recommendations aimed to improve customer self-service and decrease support callsDesign Thinking Advocacy: Co-led design thinking workshops for 800+ employees across 17 departments, enabling stakeholders to become customer-centric and better innovate. Resulted in recognition by InVision for design maturity in Financial Services

Education

• Penn State University

  B.S.Marketing and B.A. Advertising/Public Relations (cum laude)

• Parsons the New School for Design

  Design Management

  2010 — 2010

• General Assembly

  User Experience Design Immersive (Full-Time)

Skills

• User Research
• Pop Prototype
• Corporate Communications
• Sketching
• Rapid Prototyping
• E-Commerce
• Social Media
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Storytelling
• Marketing
• Customer Service
• Fashion
• User Flows
• Indesign
• Microsoft Office
• Sales
• Public Relations
• User Experience
• Invision
• Omnigraffle
• Tableau
• Presentation Skills
• Photoshop
• Sql
• User Interface Design
• Paper Prototyping
• Sketch
• Information Architecture
• Social Networking
• Leadership
• Adobe Photoshop
• Marketing Communications
• Facebook
• User Interviews
• Data Analysis
• Ecommerce
• Photography