Archit Sharma
Senior Product Manager at Meta (Facebook)
- Role
- Principal Product Manager at Meta
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Archit Sharma
Product Leader with a growth mindset, keen interest in continuous learning and proven track record at delivering differentiated products. I have over 20 years of experience in Product Management, Development of 0 -> 1 products, Leadership, Strategy and Digital Marketing across varied domains.Key achievements:1. Privacy Strategy and Infra Development (Reality Labs): Own core privacy strategy and infra development for Reality Labs products and lead a XXL sized cross-product, cross-functional privacy infra teams to weave strong privacy safeguards across all product lines to strengthen user trust and align with regulations like ePD, USO, DMA etc. Ads Ecosystem: Owned and scaled market leading ad products for Meta (ad retargeting, video ads, lead ads) to deliver significant incremental revenue. Led product development for affinity cohorts and audience analytics for Microsoft native ads. Product and Privacy Strategy: Spearheaded the privacy strategy and product development for Microsoft Bing Ads to align with GDPR and introduced privacy first model to bring advanced privacy safeguards to strengthen user trust. Digital marketing and platform development: Owned the product for one of the largest re-targeting platforms in APAC and supercharged digital marketing for marquee clients like Amazon, Agoda, CTrip, Netshoes, Flipkart, Hotels.com, Expedia and Alibaba.
Experience
Principal Product Manager
Mar 2021 — Present
Education
University of Illinois Urbana-Champaign
Master of Computer Science, Data Science and Machine Learning
2019 — 2022
Malaviya National Institute of Technology Jaipur
Master of Technology - MTech, Electrical, Electronics and Communications Engineering
2001 — 2003
Indian School of Business
MBA, Strategic Marketing & Analytical Finance
2007 — 2008
Kurukshetra University
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
1997 — 2001
Skills
- Mobile Devices
- Market Research
- Sem
- Digital Media
- Business Intelligence
- Leadership
- Media Buying
- Affiliate Marketing
- Crm
- Google Analytics Certified
- Strategic Partnerships
- Management
- SEO
- Online Advertising
- Analytics
- Business Strategy
- Strategy
- E-Commerce
- Social Media Marketing
- Product Marketing
- Consumer Insight
- New Business Development
- Mobile Applications
- Advertising
- Web Analytics
- Digital Strategy
- Data Analytics
- Marketing
- Lead Generation
- Customer Acquisition
- Online Marketing
- Search Engine Marketing
- Mobile Marketing
- User Engagement
- Product Management
- Marketing Strategy
- Competitive Analysis
- Start-Ups
- Business Development
- New Product Ideation
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