Archie Gleason

About Archie Gleason

With more than twenty years in the consumer packaged goods (CPG) industry, I bring deep expertise in commercial sales leadership, national accounts, market expansion, and go-to-market strategy. At Tilray Brands, I co-authored a comprehensive National Accounts plan that revitalized the legacy portfolio and cut volume losses for newly acquired brands by 50%. I oversee Tilray’s East Region team of National Account Managers, guiding national and regional chain accounts from Maine to Texas. Together, we champion a collaborative, retailer-centered model for assortment, pricing, and promotion that significantly expands brand presence and market penetration.My work centers on building strategic partnerships and achieving results through data-informed decision-making and cross-functional alignment. Committed to team success, I emphasize shared objectives while using storytelling and analytics to connect with retailers and colleagues alike. Focused on strengthening brand performance, I strive to create sustainable growth and meaningful business impact across the CPG landscape.

Experience

1. Sr Director of National Accounts & International Business Development

   Tilray Brands, Inc.

   Mar 2023 — Present · Cincinnati, OH, US

   Co-authored & executed National Accounts plan that revitalized the legacy Tilray portfolio, achieving growth while cutting volume losses of newly acquired brands by 50%.• Direct East Region National Account Managers responsible for both Small and Large Format, covering customers ranging from Circle K, QT, RaceTrac to Stop & Shop, Wegmans and Hannaford.• Spearheaded assortment planning process that netted the placement of new items across major retailers including Kroger Corp, HEB, Safeway, Jewel-Ocso, Total Wine, AAFES & Target, driving substantial brand expansion and market penetration.• Revitalized export partnerships, resulting in an additional barrels of beer sales per year.

Education

• University of Cincinnati

  Lindner College of Business-University of Cincinnati Graduate Student

• Marshall University

  BA, Sports Mgt & Mkt

Skills

• Leadership
• Pricing
• Social Media
• Program Management
• Marketing Management
• Email Marketing
• Retail
• Iri
• Beer
• Consumer Products
• Brand Management
• Marketing Strategy
• Sales
• Key Account Development
• Account Management
• National Accounts
• Strategic Planning
• Go-to-Market Strategy
• Social Media Marketing
• New Business Development
• Forecasting
• Sales Operations
• Market Research
• Customer Service
• Market Planning
• Team Building
• Management
• Sales Management
• Marketing