Archie Heald
Manager, Partnership Marketing Gift Cards @adidas
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WORK HISTORY
Manager, Partnership Marketing Gift Cards @adidas
Portland, OR, US
Developing direction and strategy of the adidas US Gift Card program to grow annual sales and consistently improve KPIs- Orchestrating gift card promotion strategy for adidas own retail, ecom, B2B and 3rd party distributors such as Amazon, Paypal, Target, and Kroger- Supervising expansion of adidas gift cards into 3rd party and B2B channels. This includes grocery stores, online retail, bank rewards, loyalty, incentive, and cashback programs- Leading team to deliver on sales expectations and fulfill day-to-day tasks such as card production, order fulfillment, fraud management, updating card designs, and vendor management- Overseeing adidas US Partnership Marketing gift card budget by providing forecasting, processing invoices and determining best use of resources to drive sales and deliver better margins.
EDUCATION
Umpqua Community College
None, Business Administration and Management, General
Portland State University
Arts and Letters, All Majors
Portland State University
Bachelor of Arts - BA, Linguistics
SKILLS
ABOUT ARCHIE HEALD
Experienced Team Leader, Business Development and Partnership Marketing manager with a demonstrated history of driving growth in the gift card, partnerships, sportswear and customer service industry. Skilled in Program Management, Partner Management, Microsoft Office Suite, Budget Management, Customer Service and Point of Sale (POS) Systems. Degree focused in Marketing and Liberal Arts from Portland State University.
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